Macy’s froze literally at the first edit of Sean Diddy Combs’ new ad for his fragrance, 3AM. According to Page Six, execs thought several explicit scenes with his girlfriend Cassie were too X-rated.
When the hip-hop mogul was told to go back into the editing room and dial it back, the perfume launch was nearly delayed, sources tell the column.
He also shared on his Instagram page acknowledging that his new fragrance campaign was too hot for TV.
The 45 year old father of five justified his sensual ad with 28 year old girlfriend Cassie, to Style.com
Click to read what he said and watch the racy ad for the new perfume.
“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful.
“That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”
“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady.”
“No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!”
Credit:PageSix
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